Six Ways to Expand a Successful Business Rhode Island Small Business Development Center

global expansion

Coupled with a rapidly increasing middle class, it’s a lucrative market for foreign investors. Europe is one of the most popular regions for this type of expansion for a number of reasons, including regional trade agreements and highly educated talent pools. Building a global team is often a key component of overseas expansion, but it can be challenging. If you have remote workers and colleagues working across different time zones, you might worry about their ability to collaborate or bond.

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what is bookkeeping likely heard the old saying that two heads are better than one, and this situation is no exception. The time, experience, and resources from two different parties can help fuel the success of a new product. Odds are, you’ve made some friends among industry experts in your time as a business owner. If you’re worried about the financial risk or workload that comes with entering a new industry, you may want to consider partnering with some of the contacts you’ve made along the way. Once you understand what a business is doing wrong, you can adjust your strategy and make your product more desirable.

Making Your Brand Known

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You can also suggest a trial run of 30 to 90 days to make sure both you and the potential new hire are happy. Your processing speed is how long it takes to get the product to the customer. “In real estate, this would be the time it takes to go from ‘I want to buy a home’ to actually closing on the home,” said Mr. Bet-David.

Ask satisfied customers if they know anyone else who would be interested in your products or services. These customers are already your target market, which means that people in their social or work circles are likely to be your target market as well. For the first few years of business, most companies are focused on survival. Acquire another business.This may be the fastest route to growth and expansion. Merging with or acquiring another business can literally double the size of your business overnight, growing your sales and revenue exponentially. But you must perform thorough due diligence on any potential acquisition candidates before moving forward with a business merger.

Besides, they should focus on customer demand when introducing a new product. For example, businesses that focus on employee experience tend to see faster and stronger revenue growth, according to research presented inForbes. Complacency typically filters down from the top, so it’s up to business owners to set an example for the rest of their team. An effective way to do this is by setting growth targets, offering generous incentives to hard-working employees, and expanding your company into new market areas.

  • Let’s say you tried all of the biggest email marketing brands, and they all lacked a comprehensive onboarding program.
  • Rather than going broader, you may want to go narrower and develop a niche market.
  • You can gain an edge when your product launches if you spend some time assessing your competition.
  • To combat environmental degradation, you need to invest in truly sustainable practices, which can be expensive.

This way, you don’t have to worry so much about keeping the lights on, so to speak. Passive income will afford you the opportunity to make mistakes and not have to lose your shirt. It’ll keep you in business and provide a basis to grow and market and scale quickly by giving you ample resources. There are plenty of CMS systems, most of which integrate with other cloud-based services. It involves having to interact with customers on a daily basis. Be careful not to pivot too far away from your core business.

steps to expand your business into a new market

Car detailers may find a large market of dealerships looking to outsource auto prep. Do you provide IT or marketing services that could benefit other small businesses who don’t have a budget for a full-time department? Finding ways to streamline and save time are hallmarks of any successful business in our convenience economy. Take time to think through what your business could provide that other businesses may benefit from. Maybe you’ve found your niche, but new customers are no longer knocking down your door. Or perhaps you’re just one of the many entrepreneurs always looking to the next big thing.

expansion strategy

To implement this strategy, segment your market to identify the customers that are most likely to buy from you. This analysis can divide up your customers based on the criteria you choose, such as age, location and buying history. Once you find the most profitable segment of your market, focus your sales and marketing efforts on that segment and expand your business with them in mind. As a result of globalization, governments have formed trade agreements that make it easier for foreign companies to do business in new markets.

Utilize a customer management system.

Use the information to brainstorm what products you can start offering to grow your business. By investing in new technology, processing data more efficiently, and using other tools such as social media, your company will remain at the forefront of its industry. It is important for you to understand how business expansion strategies can change and develop along with your own company’s goals, objectives, and circumstances. In order to expand their ventures, many of these entrepreneurs must conduct research on what is currently selling well in the market.

This, in turn, gives ways to learn more about new obstacles and opportunities while setting up operations. Another thing is that they provide methods to overcome risks and other issues to a great extent. It is necessary for a company to know more about strengths, weaknesses, opportunities, and threats by utilizing SWOT techniques. A business should draft a plan before launching operations in the markets.

Your Business Operations Run Efficiently

For example, you may benefit from outsourcing logistics, legal advice, marketing, or PR. Remember, always do due diligence before signing a contract with a third party. In the past, global expansion was only accessible to large corporations with huge budgets.

Using these tools in a way that leads to results for your field service business requires knowledge and experience. Expertly implementing them gets your business on the radar of your target audience. A market penetration strategy focuses on growing market share in existing markets. You can use local store marketing to boost foot traffic at existing units or look for infill opportunities to add units that reach previously untapped pockets of potential customers.


Easily write a business plan, secure funding, and gain insights. It’s worth mentioning that you should always track user feedback and usage of your product. You can learn a lot about the needs of your audience post-launch by reviewing satisfaction forms and your Google Analytics data.

promote your products

Today, we operate in over 160 countries and regions worldwide. As you initially develop your product or service offering, you should draw up a long-term plan for scalability, including your aspirations for expansion. This gives you plenty of time to research target markets before investing a lot of money and resources into them. A lot of business owners these days like to expand their operations to other places. This is because they like to generate more profits and revenues effectively. However, it is really a difficult one to set up a business in other locations due to various factors.

For instance, if you decided to enter the email marketing industry, one of your first competitor research tactics may be to see how your competition onboards new customers. After the specific product questions, we include several open-ended queries. We work with small business owners, so we center our questions around other pain points they are experiencing. This information has helped us create and invest in new brands throughout the years. Prompt invoicing and payments are key components to propercash flow management, but they’re not the only aspects involved.

For businesses ready to evolve, we also explain how Kriya may help you implement these changes. Do you provide a product or service that could help other businesses outsource part of their business model? If you own a cleaning business, advertise your services to the large pool of Airbnb hosts who have to clean their rental between guests.

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This means you sell your business’ rights to an independent owner. Then, they open and operate their own franchise of your business. Many well-known companies sell franchises, like McDonald’s, Starbucks and Marriott hotels.

Study your competition to see what channels and techniques they are using to spread word of their brand. Are you ubiquitously present, as a brand, where your target market spends their time? A third sign that it’s time for your business to expand is if your industry is evolving at breakneck speed. Some business sectors are subject to rapid changes, like computers, healthcare, and technology. In those industries, changing and growing is a necessity to keep pace with the current ever-evolving market. Growing and expanding into new products or services may be required to stay competitive with others in the field.

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